My Impact on PBR

Event and Retail Experience

During the Wildlands Concert for Conservation for the past 3 years, I collaborate with a larger team to create standout merchandise that captures the spirit of the festival. This event presents a unique challenge, as competing with the artists’ own merchandise requires a strategic approach to stand out. To ensure success, I conduct thorough research on each artist’s offerings—analyzing their product types, designs, and color palettes—to avoid overlap and position our festival wear as a must-have.

I develop detailed concepts and proposals for new products and accessories, ensuring our offerings reflect the Wildlands brand and resonate with the diverse customer base drawn by the event’s lineup. Collaborating with an illustrator, I bring these ideas to life while aligning them with the festival’s broader marketing efforts. Once finalized, I secure necessary approvals and launch the merchandise through pre-orders to generate excitement and drive early sales.

To optimize retail operations and sales, I work closely with On Tour Merch, a retail support provider, to manage inventory and streamline transactions. Together, we ensure seamless integration of all merchandise, including the artists’ items, across three retail locations: one outside the venue and two within the GA and VIP areas. By enhancing the customer experience and tailoring our product strategy, I’ve contributed to significant sales growth and increased profitability for the company, solidifying the retail segment as a key revenue driver for Wildlands Festival.

I also manage and run the Wildlands Auction, a separate event dedicated to raising funds for the nonprofits we partner with each year. If you’d like to learn more about my event support, click here to explore the auction page.

Below are the items I have created in the last couple years for Wildlands.